So despite the steep odds, Brook's bid to remake the display business could prove timely. Facebook in recent months has had its own issues with inaccuracies on its ad metrics. Ads from some large brands in the United Kingdom ran alongside YouTube videos of jihadists and neo-Nazis, causing some brands and the large agency holding company Havas to stop spending on YouTube and the Google Display Network in the U.K. Google and Facebook already run their own mostly self-contained display businesses, and they can afford to invest in better ad technologies marketers want. For his part, he looks forward to better data for targeting ads and gauging their impact.Īnother challenge: T he two biggest players won’t be part of the initiative. Fred Askham, associate director of data analytics and decision sciences at the ad agency IMM, said his clients will appreciate the transparency. Some marketers appear willing to give it a try. For one, it essentially needs to get pretty much the entire display advertising industry to go along, a tough road for a little startup that didn't exist before last November. It plans to make money from subscriptions to those applications. You can search TVDB, TheMovieDB, iTunes and Amazon, as well as IMDB. ![]() MetaX provides a dashboard to access adChain and is building applications on top of it, such as a blockchain bidder with what it says is better targeting and security. MetaX is a Windows movie tagging program for MP4, M4V, ASF, AVI, MKV, WMV and MOV files. I don't know if it works on High Sierra, but it's worth a shot. Subler: YouTube tutorial for adding meta data: Definitely works on Sierra. MetaX plans to make it not-for-profit to encourage more use. 4y There's a free app called Subler that converts MKV to MP4 very quickly, and can also add meta data to MP4 files. ![]() The adChain protocol is now in production in a private beta test with a few companies, which Brook won't name. The block becomes part of the permanent ledger and the impressions are verified. The impressions are encrypted and broadcast to each participant in the blockchain, who approve the impression. A brand or retailer buys ad impressions through a real-time buying platform that finds target audiences in ad exchanges that provide access to online publishers' inventory. and Facebook Inc., generally regarded as more trustworthy than the dozens of ad networks and other middlemen in display ads.ĪdChain provides a blockchain, or database, that is shared among parties in an ad campaign, storing data such as impressions and audience segments. "Fraud prevention is a natural first application," he said, not least because the display ad ecosystem remains murky, with advertisers often unsure where or even if their ads ran, especially outside the walled gardens of Google Inc. A different medication may be necessary in those cases. Brook, an ad tech serial entrepreneur who is still CEO of video ad tech firm VidRoll LLC, says adChain could provide a lot of benefits to the fragmented digital ad business, but fraud is the first target. Do not use it later for other skin problems unless told to do so by your doctor.
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